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Design your own women’s shoes online (SMART 100)

This innovation initially came to life when two of the founders, Mike and Michael, were looking for a new, innovative online retail product to launch in Australia. The third founder, Jodie, had been designing her own shoes and having them made in Asia for a while. The three co-founders figured this could be done online and the idea for Shoes of Prey was born.

Design your own women's shoes online (SMART 100)

This innovation initially came to life when two of the founders, Mike and Michael, were looking for a new, innovative online retail product to launch in Australia. The third founder, Jodie, had been designing her own shoes and having them made in Asia for a while. The three co-founders figured this could be done online and the idea for Shoes of Prey was born.
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