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Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.
Online advertising has continued to grow, achieving 10% year on year growth recording $813.25m for the three months ending September 2012. The results show that while the general advertising market is softening, online advertising is firmly on track to speed past both newspaper and TV advertising in 2013.