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The brand building impact of digital advertising has been underestimated, says new research

Anthill Magazine -
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Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.

Online advertising set to speed past newspaper and TV in 2013

Gerald Ainomugisha -
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Online advertising has continued to grow, achieving 10% year on year growth recording $813.25m for the three months ending September 2012. The results show that while the general advertising market is softening, online advertising is firmly on track to speed past both newspaper and TV advertising in 2013.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

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The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Anthill Magazine -
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Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

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