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Articles | Startup & Entrepreneurship

This new company in Melbourne has set out to disrupt the $600 million bottled water industry in Australia. Will they pull it off?
ByGerald Ainomugisha May 29, 2014

Bottled water has rapidly become a popular commodity, a fashion statement even. The Australasian Bottled Water Institute estimates that the industry is worth about $600 million a year in Australia alone. This translates to approximately 600 megalitres of water, of which 60 per cent is sold in single-serve bottles. Furthermore, the industry is growing at…

Read More This new company in Melbourne has set out to disrupt the $600 million bottled water industry in Australia. Will they pull it off?
Articles | Startup & Entrepreneurship

Sirene Water wants to hand out free bottled water… as a way to promote corporate social responsibility? Hip to the times or dripping in hypocrisy?
ByAnthill Magazine Jul 8, 2013

Sirene Water was born with the belief – “because water should be free” – and with the practical acceptance that bottled water, rather than tap water, is the future, no matter what die-hard environmentalists might say. But the rub in accepting bottled water as the standard is its soaring cost – up to $8.33 per litre, over 5 times the price of petrol, according to Sirene.

Read More Sirene Water wants to hand out free bottled water… as a way to promote corporate social responsibility? Hip to the times or dripping in hypocrisy?

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