Tag: Huggies

Local startup and baby product review site, Tell Me Baby, has completed a $5.5 million capital raise in a bid to accelerate its growth within Australia and prepare for its e-commerce launch into China

What’s word of mouth got to do with Facebook? Plenty, says Soup, an advocacy marketing agency distinguished by its extraordinary faith in word-of-mouth campaigns. The Sydney firm’s experimental Soup Lab has developed what it claims is a “world-first” Facebook app of its kind and embarked on a research project with Dr. Lars Groeger, a marketing lecturer at the Macquarie Graduate School of Management, to measure the reach and value of “branded conversations.”