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Now that's some innovative thinking; a sunlight activated QR code to target midday shoppers

E-mart stores in Korea are what Walmart stores are in America. They are everywhere, wildly popular and sell lots of stuff. Yet, at lunchtime the stores were a ghost town. Few shoppers, few sales. Here's how E-mart used sunlight, QR Codes and good old-fashioned discounting to turn things around.
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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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