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PM Kevin Rudd names first 21 projects to be backed by $9.6 million Commercialisation...

Prime Minister Kevin Rudd last week named the first 21 Australian ideas to receive Commercialisation Australia support totalling $9.6 million. The first 21 ideas consisted of a diverse range of innovative projects from around the country, including treatments for disease, advanced materials, cutting-edge electronics, new online services, and a host of other innovations in agriculture, the media, manufacturing and beyond.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE