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Splish splash, I was takin’ a jog… on my underwater treadmill [Australian Innovation]

Take your standard fitness centre treadmill. Add water. Lots and lots of water. In unimaginative hands, the result would be a sloshy, slippery mess that only a bucket and mop could cure. But in the hands of the folk at HydroCo, based at Seaford in Victoria, wetness plus walking-in-place equals the Physio 1611, a compact aquatic centre that can go where an Olympic-size pool couldn't hope to fit.

Splish splash, I was takin' a jog… on my underwater treadmill [Australian Innovation]

Take your standard fitness centre treadmill. Add water. Lots and lots of water. In unimaginative hands, the result would be a sloshy, slippery mess that only a bucket and mop could cure. But in the hands of the folk at HydroCo, based at Seaford in Victoria, wetness plus walking-in-place equals the Physio 1611, a compact aquatic centre that can go where an Olympic-size pool couldn't hope to fit.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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