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Knowing when to call it quits. Barkles breaks the news with a remarkable email....

Last week, I was surprised to receive this linked email from Barkles, an online debating platform. The startup, barely a year old, was calling it quits. I suppose that's not so unusual. The mortality rate for start ups in Australia has always been high. What was unusual, however, was the candid nature that the Barkles founders, Diesel Laws and Jay Whiting, approached their sad news.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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