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Candid confession: Australia’s ‘Mad Men’ aren’t cool. Not by a long shot

It is a truth we could have lived without. But now that it’s out, we might as well take another hard look at “The Dream Merchants,” as novelist Harold Robbins dubbed the advertising industry decades ago. Admen and boring? Not to mention uncool. It so takes the glamour off but that is the unvarnished truth, according to a survey by The Source, the Australian guide to advertisers and creative agencies.
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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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