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PR on a budget? Self-help PR might be a whole lot better

Many small businesses, obviously, don’t have the budgets to hire PR agency. But that is not the only way to build some good positive buzz about yourself or your business. A lot of the stories in the media are seeded directly by the business owners. What’s more, generating such publicity is not difficult or scary as many fear.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.



New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...