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We are very excited to be able to invest in Bluethumb’s future growth and watch their progress and success as they help bring Australian art to the forefront of the global creative economy.
The subscription-based platform is designed to help small, often family-run operations that don’t have resources to market themselves on a large scale.
Crowdsourcing – or involving multitudes of people in a project – is not as new as many might think. For decades, much before the Internet came into being, The Oxford English Dictionary was driven by thousands of people writing in with word suggestions, etymology, usage and more. In more recent times, the human genome project used crowdsourcing, and leveraged the computing power of thousands.