Imagine if we had smart shoes?! And, I don't mean that pair of 'good shoes' kicking around the back of your closet. You know, the ones your mother always asks you why you don't wear them when you visit her.
Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.