This is what you should be doing instead of bleeding profits in the name of discounts (which people no longer even care about)
Experian is a global provider of integrated consumer insight, and according to their latest data, many customers are price indifferent. Basically, consumers have developed more important factors to consider when assessing a purchase. The Deal Seekers Report outlines five determinants: Service, Price, Convenience, Environment and Brands, all ranked on relative importance to the top ranked…
