Tag: gilt
Three retail brands that are becoming media companies [Plus, Four Hot Tips for Content...
For longer than any of us have been alive, advertising primarily revolved around paying a fee to leverage mass or niche audiences built by publishers and media outlets. To build an audience today, you don’t need a gargantuan printing press or a television studio or five floors of reporters. The barriers to entry to publishing content online are nil, and thus brands are capitalising on the more affordable content delivery systems today to bypass advertising.
