How to influence people (winning friends is optional)
How would you like to increase your influence in all areas of your life? If your answer’s ‘Yes, please’, first we need to dispel a common myth. Thanks to the personal development movement, it’s commonly believed that humans recall between five and nine associated pieces of information at a time before either committing them to long-term memory or letting them go — often referred to as ‘7 +/- 2’ theory. Newsflash! The theory is wrong!
