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How restaurants are locking horns for customers online

Gerald Ainomugisha -
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“Diners are hungry for restaurants to use the online space to communicate with them and it is those restaurants that make an effort to interact with their customers long before they enter the restaurant that are winning the battle.”
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Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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