This new company in Melbourne has set out to disrupt the $600 million bottled water industry in Australia. Will they pull it off?
Bottled water has rapidly become a popular commodity, a fashion statement even. The Australasian Bottled Water Institute estimates that the industry is worth about $600 million a year in Australia alone. This translates to approximately 600 megalitres of water, of which 60 per cent is sold in single-serve bottles. Furthermore, the industry is growing at…
