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Want to sell? First tune into WIIFM. (What’s In It For Me, dummy.)

WIIFM stands for What’s In It For Me. It is the radio station that everybody listens to. To sell, you need to frame things in a way that makes your prospective client want to listen to you.

The simple way to sell more: Get crunchy with your value

Great sales people know how to get listened to and get people to act. Do you want to know how it’s done?
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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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