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Stackla, the Australian social media start up that is taking on Lady Gaga

Stackla is at the forefront of an emerging trend, where brands and organisations are providing curated social media content to their fans, providing a more relevant & tailored social experience.

Australian upstart 99designs raises $35 million from Facebook’s VC outfit [ANTHILL EXCLUSIVE]

Today, 99designs, the world's largest online marketplace for crowdsourced graphic design services, announced a $35 million first-round investment led by Accel Partners. In this exclusive podcast for Anthill, 99designs co-founder Mark Harbottle speaks with James Tuckerman about the deal and what it means for the 26-person company based in Collingwood, Victoria.

Drowning in high-fives, star ratings used online could soon go under

Online star rating systems are a great idea in principle, but unfortunately, they don't work. And no, not because of all the know-nothing trolls out there who saturate these ratings channels with their narcissistic critiques. The problem is that, when it comes to rating products online, the crowd is too nice.

The morning after

Flickr co-founder Stewart Butterfield is a free agent again. After creating the world’s premier online photo-sharing community, selling it to Yahoo and spending three years working inside the walls of that now troubled internet giant, he’s out and ready for something new. Paul Ryan sat down with him in Melbourne at the recent X|Media|Lab conference.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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