Australia’s fastest growing local services platform, Oneflare has recently acquired Word of Mouth Online (WOMO), the country’s largest customer reviews website. With hundreds of thousands of reviews posted to the site in Australia, WOMO is the largest online reviews site in the country. The user-generated directory where people share the experience they have with businesses,…
Everyone loves receiving positive reviews commending about their outstanding service or product. However, life is not a bed of roses and the world of business can be full of thorns. So, what do you do when your business gets a negative review? In this era of transparency and consumer empowerment, it can happen to even…
You might never guess why vets would get the highest consumer satisfaction ratings, or why advertising and marketing would get the worst rap. Or maybe you could. WOMO.com founder Fiona Adler – tapping her intuition as much as consumer insights from the word of mouth business reviews site – says it all comes down to…
The ideal and, most valuable, customers are ones who are loyal to a brand, willing to spend more than the minimum dollar value and eager to recommend to others. They are also the audience that is easiest to sell to and business owners need to be doing more to attract them. However, on the other…
Few things warm business owners’ hearts more than positive customer feedback. If we’re truthful, it’s why we got into business in the first place.
After four years at the healm of business reviews website WOMOW.com.au, Fiona Adler has learnt lots of things along the way – not the least of which are some surprising insights about consumer behaviour. Having access to so much customer satisfaction data has changed her way of thinking about consumers – and changed it for the better. Here are her five lessons to change the way you think about consumer behaviour too.
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