Cardlimbo revealed as SMART 100 Readers’ Choice winner, 2010
Often the best ideas are the simplest. And what could be more simple than an online marketplace for gift cards, the premise behind Anthill’s SMART 100 Readers’ Choice winner for 2010.
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Cardlimbo revealed as SMART 100 Readers' Choice winner, 2010
Often the best ideas are the simplest. And what could be more simple than an online marketplace for gift cards, the premise behind Anthill’s SMART 100 Readers’ Choice winner for 2010.
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Cardlimbo (SMART 100)
This innovation initially came to life when my business partner and I recognised that Australians had almost no flexibility when it came to the use of gift card vouchers. We soon discovered that the market was worth about $1b and that 1 in 3 cards were never redeemed, representing an incredible waste. We wanted to provide a service that gave people the option to use gift cards as they wanted to. A market study demonstrated that similar services existed in North America but not yet in Australia.
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