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Dave Cupples, 2011 Anthill 30under30 Honourable Mention

Whenever Dave Cupples wins an award (which is not infrequent), he takes the stage with his trusted ape mascot in hand and tells jokes. Say what you will about monkeys-as-advertising-gags; they work. For Cupples, founder of Apeshop and all-around marketing wiz, it's about being memorable. "I’ve leveraged each buzz-building exploit to set up the next," he says. And what a tall staircase he has ascended in 28 years.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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