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Fanshake’s Dana Al Salem talks about commercial ways to harness ‘fan love’

In this podcast, Fanshake's Dana Al Salem tells Brad Howarth about the opportunities for brands of all kinds to engage with the people that love them and gives some tips on how to work with that most fickle of audiences, like Generation Y.

Fanshake's Dana Al Salem talks about commercial ways to harness 'fan love'

In this podcast, Fanshake's Dana Al Salem tells Brad Howarth about the opportunities for brands of all kinds to engage with the people that love them and gives some tips on how to work with that most fickle of audiences, like Generation Y.

Sixteen innovative Australian digital projects to watch

Sponsored Message: Sixteen of Australia and New Zealand’s best digital projects will have the chance to be mentored by some of the biggest names in digital and entertainment media as part of X|Media|Lab ‘Global Media Ideas’ two-day lab, starting next Friday.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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