FaceLook: Combining the vanity of youth with the viral nature of Facebook proves hit for Coca-Cola
To capitalise on the frighteningly connected nature of the world’s largest social network (news source, marketplace, whatever), Coca-Cola Israel has launched, in what seems to have become a trend, another experiential event integrated with Facebook. Combining the vanity of youth with the viral nature of Facebook has proved a marketing hit for the global soft-drinks behemoth. Who’da thunk it!
