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FaceLook: Combining the vanity of youth with the viral nature of Facebook proves hit...

To capitalise on the frighteningly connected nature of the world's largest social network (news source, marketplace, whatever), Coca-Cola Israel has launched, in what seems to have become a trend, another experiential event integrated with Facebook. Combining the vanity of youth with the viral nature of Facebook has proved a marketing hit for the global soft-drinks behemoth. Who'da thunk it!
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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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