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Westfield goes for a spin with Facebook Places

It’s been nearly a year since the world’s most popular social networking site launched Facebook Places, a mobile location-based feature that allows users to tell their friends where in the big wide world they are at any point in time. Now, Westfield is running an experimental program offering exclusive discounts to users who sign into Facebook Places at its outlets nationwide. The retailer is partnering with specialty firms including Angus & Coote and Cotton On for these “check-in” deals.
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