Tag: experts
I’m not a pilot, so stop asking me to the fly the plane! Why...
A trend appears to be emerging in the world of digital marketing. There is an increasingly common expectation that marketers should be able to code. Yet, coders are not expected to be able to market or do sales. Why are companies trying to turn marketers into generalists?
You say you’re an expert. I say you “know” squat
As I lie in bed writing this on a Sunday morning, I am bracing myself for a wave of criticism. There is going to be a fair dose of irony in this article, and depending on where it meanders, I can imagine it pissing off a lot of people.
You say you're an expert. I say you “know” squat
As I lie in bed writing this on a Sunday morning, I am bracing myself for a wave of criticism. There is going to be a fair dose of irony in this article, and depending on where it meanders, I can imagine it pissing off a lot of people.
