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I’m not a pilot, so stop asking me to the fly the plane! Why...

A trend appears to be emerging in the world of digital marketing. There is an increasingly common expectation that marketers should be able to code. Yet, coders are not expected to be able to market or do sales. Why are companies trying to turn marketers into generalists?

You say you’re an expert. I say you “know” squat

As I lie in bed writing this on a Sunday morning, I am bracing myself for a wave of criticism. There is going to be a fair dose of irony in this article, and depending on where it meanders, I can imagine it pissing off a lot of people.

You say you're an expert. I say you “know” squat

As I lie in bed writing this on a Sunday morning, I am bracing myself for a wave of criticism. There is going to be a fair dose of irony in this article, and depending on where it meanders, I can imagine it pissing off a lot of people.
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The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

Negotiation is part and parcel of everyday life. Despite this, the idea of honing our negotiating skills doesn’t go down well with most of us. We fear that we’ll end up being manipulative, exploitative, scheming. To help us break the chains of this retrogressive mentality, we have Matt Lohmeyer. He has worked as a professional negotiator in various fields for over eight years and before that, negotiated deals with biotech pharmaceutical and chemical companies. In short, he’s an Alchemist in the Art of Negotiation.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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