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I’m not a pilot, so stop asking me to the fly the plane! Why...

A trend appears to be emerging in the world of digital marketing. There is an increasingly common expectation that marketers should be able to code. Yet, coders are not expected to be able to market or do sales. Why are companies trying to turn marketers into generalists?

You say you're an expert. I say you “know” squat

As I lie in bed writing this on a Sunday morning, I am bracing myself for a wave of criticism. There is going to be a fair dose of irony in this article, and depending on where it meanders, I can imagine it pissing off a lot of people.

You say you’re an expert. I say you “know” squat

As I lie in bed writing this on a Sunday morning, I am bracing myself for a wave of criticism. There is going to be a fair dose of irony in this article, and depending on where it meanders, I can imagine it pissing off a lot of people.

FREE BUSINESS TOOLS

Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

FREE BUSINESS TOOL

The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE