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First contact: what entrepreneurs can learn from a visit to an Emergency Room

Without meaning to, the team at Anthill has been testing the Victoria hospital system over the past month. Between us, we have clocked up four visits to the emergency rooms of various Melbourne hospitals, in the past few weeks. And, as good entrepreneurial types, now that these moments have passed, we’re stepping back and thinking about what we saw and experienced.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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