Tag: engagement marketing
Are your personal emotions turning away customers?
Oscar Wilde once said, “The only thing worse than being talked about is not being talked about.” There is one worse thing. And that's leaving a lasting impression that mysteriously makes people not want to even think about you at all.
Don’t just show consumers charity: show them your conscience
In his last article, marketing consultant Steven Howard argued that businesses must invest with a social purpose to win back the trust of consumers. Here, he continues his analysis of a recent worldwide survey on consumer preferences.
Don't just show consumers charity: show them your conscience
In his last article, marketing consultant Steven Howard argued that businesses must invest with a social purpose to win back the trust of consumers. Here, he continues his analysis of a recent worldwide survey on consumer preferences.
