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Meet Energy Matters, Anthill 2010 Cool Company Award Finalist [Big Kahuna Award Finalist]

Energy Matters is one of Australia's leading sellers and installers of sun-borne energy. The company has embraced its role as an online trailblazer, serving as a vocal advocate for renewable-energy legislation and being available when the media needs an expert sound bite. Energy Matters describes itself as "the Fonzie of solar. It doesn’t get much cooler than a company that is helping to cool the globe!" Eyyy!

Is your business profiting from solar power?

Electricity prices right across Australia are increasing sharply as power companies struggle to maintain expensive infrastructure and boost shareholder returns. What’s more, our reliance on fossil fuels to produce that electricity means we face a growing chorus of criticism over the impact that coal mining and pollution from power stations is making on our environment.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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