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Chill out, Red Bull: Australian unveils Esc, the anti-energy youth beverage [PODCAST]

The youth beverage market is filled with energy drinks designed to ward off sleep, promote bloodshot eyeballs and make your leg bounce uncontrollably. Young Australian entrepreneur Chad Yesilova had no intention of going there. He turned the idea on its head with Esc, the anti-energy drink. (Apparently, it includes 'weed' of some kind?)
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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