The empty Trojan horse…or how to lose new business opportunities with poor marketing!
Can you imagine the outcome of the Trojan War if the Greeks had failed to fill their wooden horse with soldiers? Instead of a breath taking innovative strategy gaining victory and putting an end to the 10 year siege –the horse was simply pulled inside the city of Troy. Rather than a Greek victory remembered for millennia, the Trojans instead went on to live happily ever after!
