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Why are Australian retailers losing the online battle to offshore companies? They’re not engaging...

With Australian online retail sales increasingly going to offshore sites, eMarketingConnected decided to examine the online practices of national retailers. The results presented in its Beyond the Basics report show that Aussie retailers are failing to engage consumers and to provide them with a full online experience.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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