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Two guys, one business, zero bricks and not a trace of mortar. Elliot Ramler and Jonathon Green are in their fourth year turning ELJO.com.au into a superstar online retailer, selling electronics and appliances from the best-known brands on the market.
The challenge three years ago was enormous: Two guys whose time on this planet totaled less than a half-century would take on one of the toughest markets in Australia -- home entertainment retail. And they would do it online. Talk about an uphill climb. But Jonathon Green and Elliot Green have proven to be the most gritty of entrepreneurial mountaineers.