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eFarmersMarket.com.au (SMART 100)

Carla Penn, the founder, was visiting her monthly local farmers' market early on a Winter's morning in the pouring rain. She thought to herself, there must be a better way to access the same food products without having to physically be at the market and without having to wait another 30 days before she could repurchase. So she went home and started with a simple Google search and nothing appeared.
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