e-channel search Archives -

Marketing lesson: iPhone is for women, Android is for men

Anthill Magazine - Jul 27, 2011

e-channel ran two sets of tests on users of the two different phones. In one, it delivered group buying deals offering discounts at grocery stores, restaurants and, health and beauty stores; in the other, it beamed information on the male-centric Australian Football League (AFL).

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Tag: e-channel search

Marketing lesson: iPhone is for women, Android is for men

FREE BUSINESS TOOLS

How to market your business when you don’t have a business...

Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

How to secure lucrative sponsorships in five steps [CHEAT SHEET]

How to confidently raise venture capital… with Jack Delosa [CHEAT SHEET]

Have something to sell but hate sales people? You have a...

The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

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