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This award-winning headset measures how consumers respond to marketing content

Gerald Ainomugisha -
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A headset that captures and measures a consumer’s facial expression, eye gaze, heart rate and brain function may change the way retail outlets design and merchandise their stores. It's a product of DuPont Sustainable Solutions and Curtin Business School.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Anthill Magazine -
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Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Anthill Magazine -
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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

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How to build your own Media Empire… In seven steps with...

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