Let’s make one thing really clear at the outset – most businesses in your niche look and sound exactly the same. Why? Because they are like 95 percent of all businesses – they are followers. After all, it has been said that 95 per cent of the world’s wealth is held by 5 per cent…
One of the biggest mistakes many businesses make, especially SMEs, is to market their products or services on price. Trust me, the last thing you want to do is to position your products or services in a price war. Yes, the big discount department stores and the likes of Crazy Clarks, can pull it off…
Lord Vader, it is our grave duty to inform you that the revamped Star Tours attraction at California’s Disneyland opened the first weekend in June. The 24-year-old ride is now a iridescent Death Star of 3D technology, high-def video and cutting-edge animatronics. Oh, and waits of two-hours-plus for those who don’t wield the dark side of The Force. Poor, puny wastrels.
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