Tag: digital media versus print media
Does the iPad have what it takes to save the newspaper industry? Not yet.
Does the iPad have what it takes to save the newspaper industry? That’s what Matthew da Silva asked a number of leading experts in the fields of digital media and mobile technology. As he reports, expert opinion is so far mixed – but one thing is certain: it’s up to news companies to capitalise on innovation by understanding their readers’ rapidly evolving lifestyles.
Which PRs ‘get’ the internet
If memory serves (from my days as a PR consultant in agency-land), the main purpose of PR is to build positive brand awareness. And this is motivated usually by a need to sell 'stuff' or promote a message. And, quite frankly, there are few mediums that achieve this better than online channels - unless your target market is poor, a 'frugal' (the parent of a baby-boomer) or based in a submarine.
Which PRs 'get' the internet
If memory serves (from my days as a PR consultant in agency-land), the main purpose of PR is to build positive brand awareness. And this is motivated usually by a need to sell 'stuff' or promote a message. And, quite frankly, there are few mediums that achieve this better than online channels - unless your target market is poor, a 'frugal' (the parent of a baby-boomer) or based in a submarine.
