Why you need to sweat the small stuff to be truly memorable [VIDEO]
On Twitter, Rory Sutherland describes himself as the ‘fat bloke at Ogilvy’. In fact, he is one of the foremost, original marketing thinkers of our time. He is an interesting chap. He was considered to be the worst graduate trainee that ad agency Ogilvy & Mather had ever hired. But, after finding his stride, Sutherland…

