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Is your idea sticky? Making your message memorable.

Is it true that we only use 10% of our brains? No, yet many believe it. Remember the tale of the guy waking up in a bath of ice with a missing kidney after accepting a drink from an attractive stanger in a hotel bar? Well, it actually never happened. Heath Chip has studied many of the legends that seem to draw us in so that he can apply their common traits to create messages that will break through the mass of ideas we're confronted by every day and stay lodged in our heads.

How to cope with retrenchment

Retrenchment is no longer a dirty word. Whether we like it or not, retrenchment is something many people may have to face at some stage of their careers. Here are some constructive tips to help you cope with retrenchment.

Staff retention: top 10 tips

The ‘job for life’ is not a term often used now, but employers need to consider the importance of employee retention as it affects...
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How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

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How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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