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Build-your-own-eyewear website wins fourth place in Anthill SMART 100

When it comes to eyewear, people either compromise on style, colour and size... or pay through the wazoo to get exactly what they want. Daniel He, an entrepreneur with a degree in optometry, wants to change all that. His idea for a website where people can create custom eyewear was good for fourth place in this year's Anthill SMART 100.

Customisable Eyewear (SMART 100)

Daniel He, an optometrist, first worked in an optical store in the late 1990s selling eyewear. Too often a customer was dissatisfied with one or more aspect of shape, colour, material or size of the glasses they purchased. Most compromised and settled for something that was mass-produced. Now, a decade on, this problem was a recurring theme. So he out to change this, in an industry dominated by multinational companies.
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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...