Tag: customer satisfaction
UK fintech company TruRating clinches AU$16.5 million in series A funding round
TruRating recently announced that it has raised AU$16.5 million in Series A funding, which will be used to further propel the company’s expansion into global markets and enable TruRating to further develop new technology to provide additional value to consumers.
The Power of Design: Part 4 — Birth of an eye-grabbing headset
The four-part Power of Design series wraps up with a case study, showing how smart principles were applied to the creation of an award-winning Bluetooth headset.
The Power of Design: Part 3 — Giving the bottom line top priority
Strong, well-thought-out product design can increase your profitability in two ways: increasing sales and decreasing costs.
Often customers don’t want to be wowed – they want to be ‘not dissatisfied’
There isn’t just satisfaction and dissatisfaction, there’s non-satisfaction and non-dissatisfaction too. It’s important to know the difference. I did some research once on bank customers and found out that they weren’t hoping for satisfaction, just no dissatisfaction. And it really made me think.
Stupid satisfaction surveys
Reading that your customers are satisfied might give you a warm-fuzzy feeling, but what do you really learn? Katie Harris thinks that to improve...
Don’t forget the customer
Consumers are overloaded with information, choices and marketing. If you want to ensure that your marketing efforts are being applied effectively, shift your marketing...
Marketing: Customer satisfaction
Customer satisfaction can help your business to achieve a sustainable competitive advantage. It's about understanding the way a customer feels after purchasing a product...
