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Social media: Why won’t scientists engage? Fear of sock puppets?

Scientists are used to coping with complexity, but when what they publicly talk about is subject to polarisation along political lines, debate can get very messy. In April, a group of science communicators gathered in Brisbane to talk about the dangers and opportunities inherent in the use of social media. As Matthew da Silva reports, many of them are still learning the ropes of productive online communication.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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