Australia as a brand. It ranks fifth in the world. After New Zealand!?
According to the 2011 edition of the Country Brand Index, Australia is the fifth most powerful country brand in the world, following Canada, Switzerland, New Zealand and Japan and ranking above countries such as the United States, France and Italy. The report also shows that the general opinion is that Australia is good for business, ranking 4th on the list of the countries with the best investment climate.
