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Great PR is about kicking butt, not kissing it

I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...

Geographical Conversation Mapping (SMART 100)

From dealing with a number of international brands such as Red Bull, Toyota and Microsoft we realised that Australian subsidiaries have a challenge in identifying local content. Customers had to deal with ‘noise’ as they tried to determine what conversations are local and what they should care about. We needed to work out a way of pinpointing where conversations were happening beyond a domain basis (all the main social media sites are .com so would be attributed to the US). Our technology can now take a conversation sat on any domain and pinpoint the creator down to a suburb level.
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How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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