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Great PR is about kicking butt, not kissing it

I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...

Geographical Conversation Mapping (SMART 100)

From dealing with a number of international brands such as Red Bull, Toyota and Microsoft we realised that Australian subsidiaries have a challenge in identifying local content. Customers had to deal with ‘noise’ as they tried to determine what conversations are local and what they should care about. We needed to work out a way of pinpointing where conversations were happening beyond a domain basis (all the main social media sites are .com so would be attributed to the US). Our technology can now take a conversation sat on any domain and pinpoint the creator down to a suburb level.
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Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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