Home Tags Corporate Communications

Tag: Corporate Communications

Great PR is about kicking butt, not kissing it

I’ll let you in on a little secret. When it comes to securing the right kind of PR opportunity for your business, you need...

Geographical Conversation Mapping (SMART 100)

From dealing with a number of international brands such as Red Bull, Toyota and Microsoft we realised that Australian subsidiaries have a challenge in identifying local content. Customers had to deal with ‘noise’ as they tried to determine what conversations are local and what they should care about. We needed to work out a way of pinpointing where conversations were happening beyond a domain basis (all the main social media sites are .com so would be attributed to the US). Our technology can now take a conversation sat on any domain and pinpoint the creator down to a suburb level.
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE