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Cool Company Awards Readers’ Choice winners revealed, providing a lesson in ‘new media’ marketing

What's interesting about the tally above is the lesson it offers in new media marketing. For example, the leading two 'cool companies' generated more than double the social media responses to the full list of eighteen finalists combined. But only one could be described as a 'new media' company with natural online reach.

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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