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Throughout my time in sales, I have come across a lot of salespeople who are absolutely great at building rapport, and getting the client to the point of wanting to buy — but for some reason they feel uncomfortable about closing the sale. It might sound silly, but I guarantee you there are salespeople out there with what I call Sales Phobia. Are you afflicted?
If you are like most online entrepreneurs, you're probably obsessing about traffic without giving conversions a second thought. But what most website owners don’t realise is that their profits (what they actually can take home) can be multiplied many fold by giving conversions the attention it deserves.