Tag: consumer behaviour
Four marketing lessons at 60 kms/hr (What your business can learn from a speed...
Here’s your brief: You are to create a sign that will be posted in public that needs to do one thing – change behaviour. You can determine the shape of the sign, but it must include only three colours (or less), one graphic and up to three letters or numbers. Now, remember your audience will be very distracted as they come across your sign. They could be in a life threatening situation, and have milliseconds to process your message. Are you up to the challenge?
Facebook’s population is likely to exceed 500 million by June. But what will this...
In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.
Facebook's population is likely to exceed 500 million by June. But what will this...
In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.
Advertising is Dead. Long Live Advertising
Brand leadership through social media
Not so long ago, the relationship that brands had with their customers was a one-way street. The brand was the...
