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Nine of the world’s top 10 brands are crowdsourcing. So umm… what are you...

At Interbrand, there are 3 factors considered in assessing brand value. The first is the brand’s financial performance. The second is its influence on...
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Want more credibility and influence? Unlock the 12 principles of persuasion...

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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