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“Midwife app” offers child care guidance for sleepless parents

Developed by Cathryn Curtin, the aptly named Midwife Cath gives parents advice on an array of infant care topics such as breastfeeding, bathing, mastitis, reflux and skin condition. While the app is itself no substitute for changing nappies, says Curtin, "At 2am when you’re holding a screaming baby, a one-click app is a lot easier to use than Google."
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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